OVERVIEW

Spark Business Solutions is a business consulting firm that offers services to businesses across various industries. The challenge was to create a brand identity that communicates structure, trust, and optimism while simultaneously maintaining a professional profile.

CONCEPT

The concept is based around the business and technology industry with a recognizable logo and wordmark as the focal point.

Supporting visual elements were then built outward with the intent to strengthen core values and company presence. These include typography choices, logo placement, and photography direction.