OVERVIEW

Parker & Holmes is a law firm that chooses to lean into friendly and welcoming branding over the generic stern and ridged communication style that is common in their respective industry.

CONCEPT

The concept revolves around humanizing the law experience and toning down aggressive talking points without compromising professionalism and confidence.

An interchangeable modern logo and traditional wordmark assist in keeping branding balanced where needed and opting for a soft color palette aims to attract clients who prefer a genuine and casual experience.