OVERVIEW

Furrwell is an app that connects local pet owners and pet seekers to either adopt a pet or put their pet up for adoption safely. Pet ownership exists consistently across all age demographics, so ageism in the digital product space influenced the majority of my design decisions to ensure that all groups were considered.

CONCEPT

Because this is a digital first product that will be displayed on a smart device, the logo was designed to function as an app icon as well as a representation of the brands ideology. Three shapes were merged to solve this problem: a house and heart (that doubles as a nose) to represent a loving home, and ambiguous animal ear shapes so that a variety of pets are signified.

Once this was achieved, the accompanying wordmark was made using serif typography to make a casual and friendly impression.